Earlier this month Holmes & Lee launched a pro bono campaign and CBS Outdoor donated the billboards for the Toronto campaign. Why? To raise awareness around the importance of preserving natural habitats.
Each directs viewers to a website, reasonpartners.org, where they can learn more about how pollution and human behavior have affected the wildlife habitat and also how to get involved with one of six featured charities. Some of the billboards also use Microsoft Tag High Capacity Color Barcode technology (a competitor of Quick Response Code) so that smartphones can “snap” the barcode and go right to reasonpartners.org.
Advertising Agency: Holmes & Lee
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