Yeah, I’m talking about a brilliant team, called CURB.
Based in London, naturally.
I wrote other articles about this really-creative agency from UK…do you remember snow advertising?

Now I prefer to report the words of the agency about a new campaign to communicate London Sea Life Aquarium. They found out a new kind of green advertising. After 5 minutes all seatags evaporate!

We were contacted by Merlin (the world’s second largest entertainment group) in early March with the view to helping them publicise the launch of their flagship London Sea-Life Aquarium. They asked us to brainstorm a way to generate buzz and create a natural experiential marketing campaign relevant to the brand. In response we created the sea-tagging media which is quite literally using seawater and equipment created by CURB, to place crystal clear brand adverts on dry pavements! The beauty of the media is the fact that we could do it anywhere completely legally and lay down hundreds of sea tags using a media that was a perfect fit for the sea life brand and made them the first in the world to deliver a marketing campaign using just sea water.

CURB planned and designed the sea tags taking templates of the most popular animals in the aquarium and went down to the Lincolnshire cost to collect the sea water for the campaign from the North Sea. Our team went out on a baking hot day along with the Sea Life Man and placed over 3000 sea tags across London in key areas for tourists and the aquariums target consumers. Although each seatag only lasted about 5 minutes before evaporating we managed to place hundreds all over target locations, the amount of interest generated was staggering, with crowds of people taking photos of the unique sea water advertising campaign and loads of children wanting to create their very own sea tag.

 

A unique campaign and what better way for the London Sea Life Aquarium to advertise, than using nothing but sea water!

visit www.mindthecurb.com