You could be the next victim! – Dexter Adv
October 21st, 2009 | Published in Guerrilla Marketing, Toilet Adv
Lisbona- To communicate 2nd season of “Dexter”, the FX Channel TV series, the agency chose a very macabre adv. (discover other bloody unconventional adv for Dexter)
First they sent main national media a roll of domopack with the instruction for avoiding to leave bloody traces on the crime scene. Then leaflets with the sign “Dexter, you could be the next victim!” have been given, and some manikins, ruthlessly killed, have been placed in the city.
In addition, some posters have been placed with the sentences “Do you see blood in everywhere? So the next season is for you!” and the water of toilets has been transformed in blood.
Watch the video to experience what visitors did.