1.000 supporters for an Heineken

October 23rd, 2009  |  Published in Guerrilla Marketing, Top Week

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Heineken is “made to entertain” with party (Heineken Halloween Night), soccer (UEFA Champions League) and music (Haineken Jammin’ Festival).

“Are you still with us?” is the last campaign’s head, which includes spots, a Facebook’s application with a test and a programme on Radio Deejay in which they reproach boys who choose their girlfriend or their work instead of friends.

And the October 22, Heineken played a joke on Milan’s supporters who were invited by bosses and girlfriends at a sting quartet’s concert, organized the same night of the match against the Real Madrid!

They couldn’t replay no to the invitation, but after 10 minutes of sweet songs and words, the quartet began to play the Champions League Song”, the claim “Are you still with us?” appeared and they could finally watch the game.

Cool!

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