Volkswagen launch GTI only on iPhone App!
October 23rd, 2009 | Published in Digital Adv, Top Week | 3 Comments
Volkswagen of America is launching the newest-generation GTI exclusively on an iPhone app, a cost-efficient approach the automaker said is a first for the industry.
They decide to create a virtual show room on the Real Racing GTI game, available on iPhone and iPod Touch. The novel is that this is the first time a brand decide to launch a car only on iPhone Apps. If you think this only-iPhone-strategy may seem limiting, consider this: in september iPhone reported there are more than 50 million iPhone and iPod touch customers worlwide. By comparison, CBS’ “NCIS,” the most-watched show for week ending Oct. 18, reached 21 million viewers and commands an average price of $130,000 for a single 30-second spot.
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October 23rd, 2009at %I:%M %p(#)
[...] april 2008 (opening of App Store) the number of iPhone Apps has been growing day after day. Now marketers begin to use them in advertising plans. There are different ways to set up an adv campaign by iPhone Apps that we [...]
October 24th, 2009at %I:%M %p(#)
[...] talked about iPhone Apps in advertising and we will launch our white papers in next days. iPhone Apps are getting more and [...]
November 10th, 2009at %I:%M %p(#)
[...] talked about new Golf GTI iPhone Apps strategy, and in order to increase the new car visibility at the Paris Motor show, Volkswagen gave all [...]