Since april 2008 (opening of App Store) the number of iPhone Apps has been growing day after day. Now marketers begin to use them in advertising plans. There are different ways to set up an adv campaign by iPhone Apps that we will decribe in our next white paper (sign up here to receive it for free).

So that’s the matter. Developers are getting rich, Apps are growing enormously, brands are putting their messages on mobile. But, are iPhone Apps really an affective way to advertise? And could be iPhone Apps campaigns the only-strategy for a brand to reach its target audience?

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