June 2009-A very sticky idea by Marcel Paris Agency (France) to communicate the launch of TV series “The Practice” on Jimmy Channel.

For this ambient marketing action they chose the toilets of cinemas as location. The Tv series talks about the private and working life of a group of lawyers. So gthe agency decided to reproduce the effect of a unidirectional mirror, tipical of a police interrogation.

Watch the result!

June 2009-In the same period the topic of the police interrogation was used for a particular advertising for Law&Order, another famous Tv series for 90s. Watch it now.