No-one think about it, but the highest relevance medium is Euro banknote.
That’s why Volkswagen utilized it in order to advertise the ultimate BlueMotion vehicles: they stamped 5.000 Euro banknotes with the VW’s logo and visualized how far you can drive for the banknote’s value.
For a little investments they’ve catch the attention of 50.000 people and increased click rate on www.bluemotion.com by 14%.
(Agency: DDB Berlin, Germany)
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Bello! Il mio punto di vista qui: http://www.doctorbrand.it/2009/10/leuro-e-una-banconota-o-un-mezzo-di.html