Volkswagen Banknote
October 30th, 2009 | Published in Guerrilla Marketing, Top Week | 2 Comments
No-one think about it, but the highest relevance medium is Euro banknote.
That’s why Volkswagen utilized it in order to advertise the ultimate BlueMotion vehicles: they stamped 5.000 Euro banknotes with the VW’s logo and visualized how far you can drive for the banknote’s value.
For a little investments they’ve catch the attention of 50.000 people and increased click rate on www.bluemotion.com by 14%.
(Agency: DDB Berlin, Germany)
October 31st, 2009at %I:%M %p(#)
Bello! Il mio punto di vista qui: http://www.doctorbrand.it/2009/10/leuro-e-una-banconota-o-un-mezzo-di.html
September 13th, 2010at %I:%M %p(#)
Carino. peccato in Italia si areato scrivere sulle banconote, per quanto ben motivato come in questo caso…