A mouse Hole in my door! Ratatouille Adv
November 5th, 2009 | Published in Guerrilla Marketing
Pretty idea to commnicate Canal Plus offer in France.
3.000 special flyer (featuring a mouse hole) were placed at 3.000 doors, to launch coming Ratatouille animation movie.
Our source report an extra-ordinary result:
843 new customers for Canal Plus, that means a full cost of 25 cents per customer.
Really great! That’s unconventional advertising.
