To communicate that Canesten is the best solution for athlete’s foot, MARK BBDO (Slovakia) decided to set up a murales-stickers campaign. The symptoms of athlete’s foot are itchy feet and flaked skin. So they used walls in town with shattered plaster and places with scratched surface where they drew the outline of a foot and sticked a label in the form of a Canesten tube.

The idea was supported with double-meaning headlines, which pointed out the similar problem of plaster and foot – shattered plaster and flaked skin.

Advertising Agency: MARK BBDO, Bratislava, Slovakia