We talked about new Golf GTI iPhone Apps strategy, and in order to increase the new car visibility at the Paris Motor show, Volkswagen gave all visitors a funny eyed-catching bag.

It surely was a successful campaign: VW corner was overcrowded and many visitors kept the bag even after the show!

This is not the first direct marketing campaign in which funny eyed-catching bags are utilized.

Look at the new Champions Collection campaign in order to promote the German football club VFL’s first Bundesliga title!