Gap upsets shopping…and turns reality upside down! Sprize is the new loyalty program that allows shoppers to buy clothing at full price and receive automatic credits should it go on sale any time in the following 45 days. In order to advert it, Gap created a striking setting by flipping cars, mannequins and hot dog carets; that’s why the tag line campaign is “Shopping turned on its head”.

This is a pilot project involving the main streets in Vancouver, but if successful, it will be launched globally.

In the project also Banana Republic e Old Navy.

Watch the video!

Agency: Cossette West