October, 31 2009. The famous Irish beer, Guinness (we described its brand experience strategy),  is the main character of a simple, but sharp  initiative. It happened during Halloween night in a Bucarest’s pub, in Romania.

Each pint of draft beer was waited on with coasters  representing the black shadow of the glass, that was transformed in ghost and devil’s shape.

The action was promoted by Tempo Advertising Agency; a simple and original idea, that made increase the Guinness sale, that night.

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Other Halloween Ads:
Sony Ericsson

The last year, Sony Ericsson created a viral video for Halloween night. The product is the Walkman TM W595 and the campaign was planned on about 600 Italian and British web sites, in addition to the respective mini-site.

“St Mary’s Gost” video takes place in a hospital and it concludes with the invitation to share the fear with own friends. Infact with “3Italia” as partner and the YouTube TM uploader application, it’s possible to upload own videos on youtube and to get the respective link , so this link can be sent friends by sms. Cool!

iPhone Men

In occasion of Halloween, on internet, it was published a video with two boys dressed up as an IPhone . Is the original idea  of these ones or another viral video to show the exceptional capacities of the Apple phone?