London,  November 2009_This is the ambient marketing action of AKQA agency to communicate the new Panasonic’s optical zoom. 

The idea is very simple: the agency has made bigger some little objects.  The installations have been realized by five artists and represent giant  forms in the most famous places of the city (Tower Bridge, Hide Park,etc..).

This campaign is associated to a concourse that, thanks to  a facebook application, allows to create posts with images along the line of the same campaign. So it is possible to win a journey to Vancouver for seeing the Winter Olympics on February 2010.

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