Mini’s non conventional campaigns keep on surprising.
At the beginning the augmented reality!
in the 2009 in the german website of Mini was realized an application with the augmented model of the car.
Watch the video:

And now?
In the days after Christmas holidays the rubbish bins are full of gift boxes, you know.
If so, in Holland somebody under the Christmas tree should have found a Mini!
At Amsterdam, infact, you can see enormous life-size boxes of this car in the streets’corners together with other rubbish.
These boxes show the car, some information and the price with also a bar code.
Instead the 99 € refer to a special funding form.

Watch the video!

To be continued…That is: what will be the next publicity stunt?