How to get Italians to appreciate what they have
May 12th, 2010 | Published in Audio Marketing, Digital Adv, Guerrilla Marketing, Outdoor Adv, Print Adv, Street Marketing, Viral Marketing
How to get Italians to appreciate what they have.
Saatchi Italy created this integrated campaign to promote Italian Culture Week, and get its citizens to stop and smell the country’s treasures.
Watch the video and find out the results!!