BBH’s latest spot for Axe promotes Anarchy, its fragrance for both men and women, launching this week backed by a wider campaign that includes the Anarchy graphic novel. There’s a female cop, a robber and – well – you might guess what happens….

Sorry, this entry is only available in Italiano.

Sorry, this entry is only available in Italiano.

(Italiano) Maradona 50th Birthday. ON FACEBOOK.

(Italiano) Unconventional advertising on Chatroulette!

(Italiano) Walls are Dancing. Dietro le quinte c’è Dulux Valentine…

(Italiano) Uniqlo Lucky Counter by Dentsu Tokyo

When a new brand has no history….

(Italiano) L’idea di Saatchi&Saatchi per promuovere la settimana italiana della cultura…

A really weird fact: who’s behind this guerrilla marketing action? The mistery takes place in Rome. More info available at Carrelliinfuga.it. Watch the video now!

The new adv campaign for Eastpack. In order to communicate the toughness of its products, Eastpack keeps its traditional claim “BUILT TO RESIST” in a very funny way. Choose your style! Watch now one of the movies. Visit www.iamthebag.com to choose your style!

Questa è la domanda ricorrente tra i blogger italiani (e non solo). Vi indico subito una prima opportunità per chi (come me) gestisce un blog dedicato alla pubblicità. In realtà la modalità di guadagno che vi illustrerò è indicata per qualsiasi tipologia di blog…l’importante è avere tanti visitatori! La premessa è che il potere dei [...]

The Art Directors Club just announced the winners of its 89th annual ADC Awards. BBDO, New York came out the top agency winner, taking three ADC Gold Cubes—all for the HBO “Imagine” campaign: a broadcast media innovation nod went to the The Affair and a collateral advertising and design gold cubes were given to the [...]

Come usare facebook in modo coinvolgente e utile!

Grazie al movimento “SAVE SAAB” , spontaneamente sorto in tutto il mondo, la casa scandinava ha creato questo video per celebrare una vera e propria seconda nascita del brand. Il mood è “gli stop sono fatti per ripartire e per godersi nuove accelerazioni”. Sul minisito thankyou.saab.it gli utenti possono interagire in maniera attiva e partecipativa [...]

The new video campaign to support PD party. Credits Director : Pippo Mezzapesa Production : Vertigo Imaging Agency : Proforma via

How to raise awareness on the conditions of workers in coffee industry. This campaign is well done and integrated. Watch the video now! Visit the web site www.lafame.it

How to promote the new iPhone App “Pallaudio”? Viral Viral Video! Pallaudio lets you fool your friends (or girlfriends or boyfriends..) by adding background sounds during a phone … More info at Visita www.pallaudio.com. Watch the video now!

LUISS Guido Carli become 2.0. Watch the video!

The augmented reality has already been utilized in many advertising campaigns (for example by Toyota, Lego, Mini, Kellogs, General Electrics, Adidas). Because of its utility, its strong emotional impact and the continous improvement of technologies, the augmented reality will spread quickly till to become iper-augmented reality so redefining the entire role of branding even when [...]

On the occasion of the 75th anniversary of its foundation, the common of Pontinia has realized a terroritorial and cultural marketing QR Code campaign. This initiative aims to inform and intrigue directly on the territory, by value added information relative to geographic contest you visit. Info: www.pontiniaweb.it/reloaded/ Video:

Even porno industry discovers Augmented reality, as demonstrates for example this site: www.ipinkvisualpass.com/ar/ Here’s Pink Visual’s Amanda Cory explaining the potential of such application Here another video: dont’worry, it’s chaste…

Mini’s non conventional campaigns keep on surprising. At the beginning the augmented reality! in the 2009 in the german website of Mini was realized an application with the augmented model of the car. Watch the video: And now? In the days after Christmas holidays the rubbish bins are full of gift boxes, you know. If [...]

Since february 2010 Adidas will launch new sneakers for men with five different models for 65-95 dollars. The particularity is the tongue, on wich there will be a code to insert on line to play in augmented reality (for example at skateboard or star wars). Therefore the sneaker will function as a joystick. Really unconventional! [...]

Japanese developers Qosmo Inc. and Teradadesign transformed the facade of building in Tokyo’s Tachikawa district into a giant QR Code and built a special iPhone app that allows users to access dynamic information related to the building’s goings on. “By reading the QR Code with your mobile device you will be taken to a site [...]

Thanks to the ““Boss Black Magic Experience”, during the last Christmas holidays the customers of the Hugo Boss shop in Sloan Square (London) enjoyed themselves by sorting special cards good for activate an application of virtual blackjack to be played inside the shop, with the chance to win a special 250 pounds voucher. That’s the [...]

Pallaudio is the new iPhone Apps we developed in partnership with mobisle. The app went in Top 25 just 4 days after the release. Soon I will explain the reasons why! Now watch the video promoting Pallaudio! Best iPhone apps at AppStoreHQ

Forsman and Bodenfors, Gothenburg decided to go with the flow for its new campaign promoting the new SVT Play iPhone app for Swedish Television (SVT). The app offers SVT Play’s Hulu-like service on iPhones and has yet to be released, thanks to Apple’s approval process. But F&B decided to embrace the waiting period and make [...]

Have you ever heard about “augmented reality” (AR)? Stay tuned and follow our posts! You coul begin this trip towards AR discovering “Fashionista” the new app created by Zugara that allows you to have a virtual dressing room via your laptop. Really cool! That’s right; you can actually take a picture of yourself in this [...]

In order to make the youth Australian understand that talking at the phone while driving is dangerous, VicRoads developed a driving game. People can wirelessly connect with a big screen and use the iPhone like a steering wheel. While driving, they receive a call and if they answer it, VicRoads generates an automatic message warning [...]