(Italiano) CANNES LIONS 2011 – PR Lions Winners

(Italiano) Unconventional advertising on Chatroulette!

(Italiano) Pedigree Real Estate. Someone else wants to live here with you. Adopt a dog.

(Italiano) Resident Evil Afterlife. Guerrilla in Madrid

(Italiano) L’idea di Saatchi&Saatchi per promuovere la settimana italiana della cultura…

A really weird fact: who’s behind this guerrilla marketing action? The mistery takes place in Rome. More info available at Carrelliinfuga.it. Watch the video now!

See what $73,000 will get you to do. If red asphalt or crash test dummies don’t get you, maybe a ginormous bar tab will—simple, clever anti-drunk driving campaign out of Ogilvy Brazil. via

How to take advantages of the 3D movies boom? Ask Le Specs! They styled up a new 3D glassees you get at 3d cinemas…and gave audience the opportunity to try on the original Le Specs design. Isn’t it a sort of ambush marketing? http://www.lespecs.com.au/

How to build brand awareness for Melani Publications…a sticker attack upon shampoo packs. The message: “In the toilet? Better read a book.”

Great self-marketing advertising! Der Doctor Guerrilla is a new brand…is a new talent in advertising made in Italy. To promote himself, Der Doctor sent fake hearts and hands to advertising agencies choosen as “job target”. The campaign is really excellent. I love you Doc! Watch the video now! More info here

Perhaps only a provocation. But after all stupid is the word we use to reject what is original and genuine. “Stupid” is having courage to risk and thinking in innovation, even if this is dangerous. Word-of Diesel, that has been so stupid to think to sell new jeans looking seond-hand and used. And look what [...]

Mini’s non conventional campaigns keep on surprising. At the beginning the augmented reality! in the 2009 in the german website of Mini was realized an application with the augmented model of the car. Watch the video: And now? In the days after Christmas holidays the rubbish bins are full of gift boxes, you know. If [...]

Forsman and Bodenfors, Gothenburg decided to go with the flow for its new campaign promoting the new SVT Play iPhone app for Swedish Television (SVT). The app offers SVT Play’s Hulu-like service on iPhones and has yet to be released, thanks to Apple’s approval process. But F&B decided to embrace the waiting period and make [...]

You come back home and you find a balloon that advert you how vulnerable your house is. This is the idea behind the direct marketing project that Philipp und Keuntje GmbH Hamburg (Germany) developed for advertise Chubb Nord – Alarm Security System. …but how did they put the balloon in the houses? Watch the video [...]

Healthcity , a company that manages the chain of fitness center  of the same name in Holland ,  has ordered an original campaign at the Belgian Duval Guillaume agency. The agency has sent a letter  in which it explained the initiative and it invited the addresses to make  a free test in the nearest Healthcity [...]

To communicate the launch of Aqualia Anthiox, Vichy used a micro-marketing strategy. Aqualia Anthiox is a moisturizing, antioxidant and pro-youthfulness treatment. The action took place in Rome and Milan; the target are young and  well off women,   with particular life and consumer styles. Some clear plastic bags have been distributed in areas where the target audience [...]

Is advertising dying? It’s certainly fashionable to say so. Conventional wisdom holds that traditional media’s grip on consumers continues to slip as they increasingly turn to the internet and their peers for entertainment and purchasing recommendations. In FEED, a new report by Razorfish, they found that digital brand experiences are having an inordinate sway on [...]

Another creative shopping bag…watch our full gallery! To promote the “Champions Collection” merchandise VFL Wolfsburg football club decided to give out this bags to fans that purchase item at the fan store. Remembering everyone who holds the German Championship Title. The result: nationwide attention, an increase in sales..and, of course, Very Proud Fans!

We talked about new Golf GTI iPhone Apps strategy, and in order to increase the new car visibility at the Paris Motor show, Volkswagen gave all visitors a funny eyed-catching bag. It surely was a successful campaign: VW corner was overcrowded and many visitors kept the bag even after the show! This is not the [...]

Do you remember The Grocery Store Musical, we talked about some weeks ago? Flashmobs ae something similiar, but the actors are common people.. From Wikipedia: A flash mob (or flashmob) is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, then quickly disperse. The [...]

Pretty idea to commnicate Canal Plus offer in France. 3.000 special flyer (featuring a mouse hole) were placed at 3.000 doors, to launch coming Ratatouille animation movie. Our source report an extra-ordinary result: 843 new customers for Canal Plus, that means a full cost of 25 cents per customer. Really great! That’s unconventional advertising. via

A new idea for advertising. What about using flies to spread your message? Fly-Billboard. The idea is by Jung von Matt for Eichborn. They equipped 200 flies with billboard linked by wax. Just watch the video… We talked about the agency some days ago..(an ambient advertising) via

No-one think about it, but the highest relevance medium is Euro banknote. That’s why Volkswagen utilized it in order to advertise the ultimate BlueMotion vehicles: they stamped 5.000 Euro banknotes with the VW’s logo and visualized how far you can drive for the banknote’s value. For a little investments they’ve catch the attention of 50.000 [...]

Heineken is “made to entertain” with party (Heineken Halloween Night), soccer (UEFA Champions League) and music (Haineken Jammin’ Festival). “Are you still with us?” is the last campaign’s head, which includes spots, a Facebook’s application with a test and a programme on Radio Deejay in which they reproach boys who choose their girlfriend or their [...]

Today I want to introduce you “Improv Everywhere” an extra-ordinary group of creatives based in New York. Their aim is to cause scenes of chaos and joy in public places. I think this could be a way to give advertising a real extra value. Perhaps it’s not advertising in the strict sense, but it’s a [...]

Lisbona- To communicate 2nd season of “Dexter”, the FX Channel TV series, the agency chose a very macabre adv. (discover other bloody unconventional adv for Dexter) First they sent main national media a roll of domopack with the instruction for avoiding to leave bloody traces on the crime scene. Then leaflets with the sign “Dexter, [...]

Usa, 2008- For the launch of second season of Dexter, the Pop2Life agency with the Network Swotine, transform into blood the water of 13 fountains of as many cities of the USA. Each fountain was encircled by a yellow ribbon with the sign “Dexter”, while speople wearing t-branded t-shirts, gave passers-by leaflets and free dvd. [...]

Why do firms begin to integrate unconventional advertising in their adv mix? Cause it’s cheap and it works! And so, unconventional is also a choice for self-advertisers… Take a young writer, a couple of dancer friends and, of course, the right target audience… To communicate the launch of “Chi ha visto CenerOntola?”, the new book [...]

“Houston, we have a problem!” Ground control worked feverishly until one of the ground engineers realized that the AG-7 Space Pen Aldrin was carrying, could fit into the slot and trigger the contact. The rest is history. Even though Fisher never designed the AG-7 Space pen to save lives he did intend it to civilize [...]

Great idea by  EL LABORATORIO SPRINGER & JACOBY for BWIN. A real BUZZ EFFECT! Outdoor Lions > Bronze GO TO LA PORRA