(Italiano) CHEIL per TESTO HomePlus. Winner at CAnnes2011

A special kiosk for the fitting room was installed at the flagman Topshop store in Moscow at the shopping centre European, 5-8 May 2011. The virtual fitting room is built on the most sophisticated technologies: augmented reality and Microsoft Kinect. Augmented reality allows the customers to select a garment off the rack without having to [...]

The new ad campaign by Viral Factory aims to promote the Earth Hour Day (https://www.myearthhour.org/welcome) on march 27th 2010. WWF, Hot Chip and The Viral Factory collaborated to produce LIGHTS OFF – THE FIRST VIDEO CONTROLLED BY YOUR LIGHT SWITCH. If you have a WEBCAM: The two storylines are controlled by the light switch in your room. The [...]

The augmented reality has already been utilized in many advertising campaigns (for example by Toyota, Lego, Mini, Kellogs, General Electrics, Adidas). Because of its utility, its strong emotional impact and the continous improvement of technologies, the augmented reality will spread quickly till to become iper-augmented reality so redefining the entire role of branding even when [...]

Viral turns in live-streaming thank to Viral factory! In order to advertise Skype’s cheap tariff, the famous English agency found a remote phone box in the wilds of southern Spain and convinced the young polyglot Rod Cavazos to camping there and answering the phone! You can phone Rod until the 10th of December and even [...]

In order to make the youth Australian understand that talking at the phone while driving is dangerous, VicRoads developed a driving game. People can wirelessly connect with a big screen and use the iPhone like a steering wheel. While driving, they receive a call and if they answer it, VicRoads generates an automatic message warning [...]

November, 2009 – Who has never written a sign or a comment on the pluster of somebody? Maybe one of the few places where one can write and draw freely. Sharpie, an indelible drawing pens company, has realized some digital and interactive posters where the passer-by can sign up or write a message on the [...]

Healthcity , a company that manages the chain of fitness center  of the same name in Holland ,  has ordered an original campaign at the Belgian Duval Guillaume agency. The agency has sent a letter  in which it explained the initiative and it invited the addresses to make  a free test in the nearest Healthcity [...]

Interactive Adv? The Montevideo Man say “YES!”. We’re talking about the new print campaign for Axe Day and Night, by Lowe Ginkgo agency, Montevideo, Uruguay. That’s what you see in the target magazines: A Print Error? Just follow the instructions…”To complete this ad send AXE to 2345 after 9 pm” and you will get back [...]

The Scandinavian modern style furniture and accessorie firm begins to use interactive advertising. Watch the video!