(Italiano) Walls are Dancing. Dietro le quinte c’è Dulux Valentine…

(Italiano) Carrelli in fuga a Roma…

(Italiano) Nascondere una sedia in un poster…

(Italiano) L’idea di Saatchi&Saatchi per promuovere la settimana italiana della cultura…

A really weird fact: who’s behind this guerrilla marketing action? The mistery takes place in Rome. More info available at Carrelliinfuga.it. Watch the video now!

Who says you can’t take a holiday at a moment’s notice? Impulse Buy Kiosk by Lastminute.com

Perhaps only a provocation. But after all stupid is the word we use to reject what is original and genuine. “Stupid” is having courage to risk and thinking in innovation, even if this is dangerous. Word-of Diesel, that has been so stupid to think to sell new jeans looking seond-hand and used. And look what [...]

On the occasion of the 75th anniversary of its foundation, the common of Pontinia has realized a terroritorial and cultural marketing QR Code campaign. This initiative aims to inform and intrigue directly on the territory, by value added information relative to geographic contest you visit. Info: www.pontiniaweb.it/reloaded/ Video:

Mini’s non conventional campaigns keep on surprising. At the beginning the augmented reality! in the 2009 in the german website of Mini was realized an application with the augmented model of the car. Watch the video: And now? In the days after Christmas holidays the rubbish bins are full of gift boxes, you know. If [...]

McDonald’s offers free coffee in bus shelters. Thanks to a steam machine built to fit insite a transit shelter, you see a steamy cup with the message “YOUR FREE COFFEE IS READY“. Very original! Watch the video now! Advertising Agency: COSSETTE WEST Vancouver, CANADA

Thanks to the ““Boss Black Magic Experience”, during the last Christmas holidays the customers of the Hugo Boss shop in Sloan Square (London) enjoyed themselves by sorting special cards good for activate an application of virtual blackjack to be played inside the shop, with the chance to win a special 250 pounds voucher. That’s the [...]

London,  November 2009_This is the ambient marketing action of AKQA agency to communicate the new Panasonic’s optical zoom.  The idea is very simple: the agency has made bigger some little objects.  The installations have been realized by five artists and represent giant  forms in the most famous places of the city (Tower Bridge, Hide Park,etc..). [...]

Dublin,November 24,2009. For solving the problem of the ugly, indelible and numerous chewing gums of Dublin’s streets, the  Pubblicis QMP has realized an ambient marketing action in the streets of the city. Hundreds of shoes have been stuck at the fake chewing gums on the platforms, to make aware the passers-by. The message is. “Gum. [...]

Dusseldorf, on 26 November 2009_An ambient marketing action to promote Toppits, the  freshness-saving plastic wrap!! Look!

Another creative shopping bag…watch our full gallery! To promote the “Champions Collection” merchandise VFL Wolfsburg football club decided to give out this bags to fans that purchase item at the fan store. Remembering everyone who holds the German Championship Title. The result: nationwide attention, an increase in sales..and, of course, Very Proud Fans!

To communicate that Canesten is the best solution for athlete’s foot, MARK BBDO (Slovakia) decided to set up a murales-stickers campaign. The symptoms of athlete’s foot are itchy feet and flaked skin. So they used walls in town with shattered plaster and places with scratched surface where they drew the outline of a foot and [...]

How to engage people…the Casinos & hotels firm of Las Vegas tests an interactive advertising. Watch the video!

Outdoor Lions > Gold Oasis taught over twenty NYC street-musicians unreleased songs from their album “Dig Out Your Soul.” Those musicians took to the streets to perform the songs – weeks before the album launched. Acclaimed directors, The Malloys, documented the whole event.

Yeah, I’m talking about a brilliant team, called CURB. Based in London, naturally. I wrote other articles about this really-creative agency from UK…do you remember snow advertising?

How to introduce the new Parka by Uniqlo? What about creating a complete map of Tokyo (thanks to Google Maps) showing 1000 different people wearing a Parka and 1000 different fashion looks? Very very cool idea! enjoy it at: http://www.uniqlo.com/uniqlo1000/map/

To communicate the movie “The Water Horse: Legend of the Deep” a 18meter high monster appeared in Tokyo Bay. When  Disney World Technology meets Guerilla Marketing, the impact is extreme.

A new kind of ads. Take a street artist, a GPS and Google Maps. In his blog Jack (from UK) described how he was going to make his mark on America before he leaved N.Y. A path through the street of New York tagging pavements with green symbols. But it was a great ADS for Five USA, [...]

Have you ever tought your shopping bags could communicate? If you are planning to introduce a new shopping bag in your firm, take a look a these!   

C’è un ospedale per le tue scarpe vecchie! E fa anche pubblcità non convenzionale! Simpatica ed efficace l’idea di target per comunicare il messaggio. Camuffati tra le strade, dei cerotti…da scarpa!   Advertising Agency: Target   via

Ancora un esempio di Street & Zebra Crossing Marketing. Questa volta è lo Zoo di Anversa ad essere pubblicizzato nelle strade cittadine. Il Messaggio recita: Here in the city the zoo is waiting for you. Azione carina e di impatto, come quasi tutte le azioni di zebra crossing…se non altro hanno degli effetti positivi sul [...]

Comunicazione olistica e non convenzionale. E’ quello che le principali agenzie creative pensano sia il vero lato della comunicazione innovativa oggi. Il ruolo del consumatore diventa sempre più attivo. Il valore della brand community diventa giorno dopo giorno un vero asset aziendale. Engagement, Pro-sumer, user generated content, crowdsourcing: sono queste le parole d’ordine della nuova comunicazione. [...]

Per comunicare il lancio della nuova Vespa S, l’agenzia Dentsu Canada sceglie lo street artist Dan Bergeron, che con ben 324 stencil ha decorato le strade canadesi di Montreal, Ottawa, Toronto, Calgary e Vancouver. Art-Marketing!

Si chiama “Earth Hour”, la campagna supportata da WWF per sensibilizzare il mondo intero sui cambiamenti climatici e cercare di convincere a ridurre i consumi energetici. Il messaggio: spegni le illuminazioni non necessarie il giorno 29 marzo, dalle 8 alle 9 di sera. L’idea dell’agenzia Publicis Switzerland è stata quella di attacare le città con una [...]

Qualche giorno fa tutti i media hanno parlato dei murales stile pop-art di Matteo Messina Denaro, il latitante boss trapanese. Dalla scoperta del primo “pezzo”, sono poi sorti nuovi murales raffiguranti il boss a Palermo e a Castelvetrano, paese di origine del boss ricercato. Ora si sta provvedendo a nascondere i murales…coprendoli con vernice bianca. [...]

“BABY ON BOARD. In Italia i bambini abbandonati sono più di quelli che pensi.” Per sostenere la campagna di sensibilizzazione sull’abbandono di neonati promossa dall’associazione Amici dei Bambini, l’agenzia JWT Italia (Milano) ha ideato una campagna di stickers molto d’impatto.