(Italiano) Da Leo Burnett arriva la campagna Naked Statues.

(Italiano) Walls are Dancing. Dietro le quinte c’è Dulux Valentine…

(Italiano) Wonderbra continua ad innovare e stupire…

(Italiano) Nascondere una sedia in un poster…

(Italiano) L’idea di Saatchi&Saatchi per promuovere la settimana italiana della cultura…

(Italiano) EasyJet dimostra tutto il suo amore per l’Italia…

SKY HD surprises people…take a closer look at this billboard!

Who says you can’t take a holiday at a moment’s notice? Impulse Buy Kiosk by Lastminute.com

Great self-marketing advertising! Der Doctor Guerrilla is a new brand…is a new talent in advertising made in Italy. To promote himself, Der Doctor sent fake hearts and hands to advertising agencies choosen as “job target”. The campaign is really excellent. I love you Doc! Watch the video now! More info here

Perhaps only a provocation. But after all stupid is the word we use to reject what is original and genuine. “Stupid” is having courage to risk and thinking in innovation, even if this is dangerous. Word-of Diesel, that has been so stupid to think to sell new jeans looking seond-hand and used. And look what [...]

Mini’s non conventional campaigns keep on surprising. At the beginning the augmented reality! in the 2009 in the german website of Mini was realized an application with the augmented model of the car. Watch the video: And now? In the days after Christmas holidays the rubbish bins are full of gift boxes, you know. If [...]

McDonald’s offers free coffee in bus shelters. Thanks to a steam machine built to fit insite a transit shelter, you see a steamy cup with the message “YOUR FREE COFFEE IS READY“. Very original! Watch the video now! Advertising Agency: COSSETTE WEST Vancouver, CANADA

Thanks to the ““Boss Black Magic Experience”, during the last Christmas holidays the customers of the Hugo Boss shop in Sloan Square (London) enjoyed themselves by sorting special cards good for activate an application of virtual blackjack to be played inside the shop, with the chance to win a special 250 pounds voucher. That’s the [...]

Forsman and Bodenfors, Gothenburg decided to go with the flow for its new campaign promoting the new SVT Play iPhone app for Swedish Television (SVT). The app offers SVT Play’s Hulu-like service on iPhones and has yet to be released, thanks to Apple’s approval process. But F&B decided to embrace the waiting period and make [...]

In a nice departure from the bloated window displays of the season, designer Tokujin Yoshioka created this perplexing, understated installation at the Maison Hermes in Tokyo. Scarves hanging in the window seem to flutter in concert with video imagery of a Japanese actress blowing at them. The installation will be on display until January 19, [...]

London,  November 2009_This is the ambient marketing action of AKQA agency to communicate the new Panasonic’s optical zoom.  The idea is very simple: the agency has made bigger some little objects.  The installations have been realized by five artists and represent giant  forms in the most famous places of the city (Tower Bridge, Hide Park,etc..). [...]

Dublin,November 24,2009. For solving the problem of the ugly, indelible and numerous chewing gums of Dublin’s streets, the  Pubblicis QMP has realized an ambient marketing action in the streets of the city. Hundreds of shoes have been stuck at the fake chewing gums on the platforms, to make aware the passers-by. The message is. “Gum. [...]

Dusseldorf, on 26 November 2009_An ambient marketing action to promote Toppits, the  freshness-saving plastic wrap!! Look!

Electric wires can be used as a perfect example of a…thick-set nose! That is what Saatchi & Saatchi of Indonesia thought in order to advertise the new Panasonic nose trimmer!

November, 2009 – Who has never written a sign or a comment on the pluster of somebody? Maybe one of the few places where one can write and draw freely. Sharpie, an indelible drawing pens company, has realized some digital and interactive posters where the passer-by can sign up or write a message on the [...]

To communicate that Canesten is the best solution for athlete’s foot, MARK BBDO (Slovakia) decided to set up a murales-stickers campaign. The symptoms of athlete’s foot are itchy feet and flaked skin. So they used walls in town with shattered plaster and places with scratched surface where they drew the outline of a foot and [...]

The new Campaign by cheese producer Tnuva in Israel. The message: “Privus Bulgarian Cheese” now exists in a smaller package, too. So the agency decided to create small amazing bus stops. The media become the message! The original layout was done in Hebrew, to be shown there only. Advertising Agency: GITAM/BBDO, Israel

Soup Giant Will Use Times Square Billboard to Display Size of Its Goods as Part of ‘Slurp’ Campaign. The agency BBDO (New York) decided to use a chicken-noodle-soup billboard in Times Square portraying a 54-foot noodle emerging from the bowl while a mannequin in a red-and-white shirt appears to be slurping it from a window [...]

A new idea for advertising. What about using flies to spread your message? Fly-Billboard. The idea is by Jung von Matt for Eichborn. They equipped 200 flies with billboard linked by wax. Just watch the video… We talked about the agency some days ago..(an ambient advertising) via

Axe often plays with male fantasies. In May it put an huge calendar for the promotion of the deodorant. The month of March covered the façade of feminine dormitory, in the city of Seul:on each window there was the image of a woman. The idea of base is that men can choose a new wife [...]

Il connubio “arte e brand” è oramai la nuova frontiera “non convenzionale” per tutte le aziende che vogliono proporsi, coinvolgere e stupire, mantenendo un certo gusto artistico.
Scopri 3 esempi di Art-Advertising guarda il video di Phil Hansen all’opera!

How to raise awareness about parkinson desease? Watch out this ad by DDB/Rapp Melbourne. Advertising Agency: DDB/Rapp, Melbourne, Australia via

Wonderbra confirms his attitude to unconventional advertising. The new outdoor campaign is a clever example of how to turn unconventional an old conventional media.

How to engage people…the Casinos & hotels firm of Las Vegas tests an interactive advertising. Watch the video!

A really cool mktg action! Spring Brewery…. “We’re looking for real events, so anything that is private and not-for-profit is fair game. Stuff like cottage weekends, unique weddings, stags, annual parties, theme parties, birthday parties, postgame pick-up hockey beers, or anything else you can think of. We’re pretty open as long as it’s not a [...]