(Italiano) Segui l’evento live – dal 19 al 25 giugno

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(Italiano) Cose stupide che puoi fare con una bottiglia di plastica

Ads during the Super Bowl 2011 – Choose your best ad!

(Italiano) Walls are Dancing. Dietro le quinte c’è Dulux Valentine…

(Italiano) Uniqlo Lucky Counter by Dentsu Tokyo

When a new brand has no history….

(Italiano) Carrelli in fuga a Roma…

Do you remember our focus on assvertising? This is a new kind of assvertising, a S&M one! To communicate the famous dutch S&M magazine MASSAD, famous pornstar Sofia Valentine spanked all the visitors of XXX parties with a special S&M gadget…. Agency: New Message Amsterdam, The Netherlands. via

(Italiano) Nascondere una sedia in un poster…

(Italiano) L’idea di Saatchi&Saatchi per promuovere la settimana italiana della cultura…

The new adv campaign for Eastpack. In order to communicate the toughness of its products, Eastpack keeps its traditional claim “BUILT TO RESIST” in a very funny way. Choose your style! Watch now one of the movies. Visit www.iamthebag.com to choose your style!

Zero Emissions! Now is possible! Watch the video now! http://www.renault-ze.com/

Questa è la domanda ricorrente tra i blogger italiani (e non solo). Vi indico subito una prima opportunità per chi (come me) gestisce un blog dedicato alla pubblicità. In realtà la modalità di guadagno che vi illustrerò è indicata per qualsiasi tipologia di blog…l’importante è avere tanti visitatori! La premessa è che il potere dei [...]

The Art Directors Club just announced the winners of its 89th annual ADC Awards. BBDO, New York came out the top agency winner, taking three ADC Gold Cubes—all for the HBO “Imagine” campaign: a broadcast media innovation nod went to the The Affair and a collateral advertising and design gold cubes were given to the [...]

A great viral to protome the new italian eyewear brand: JUMPER-S. Watch the video now! Visit Jumper-s. seeding by TheViralFactory

SKY HD surprises people…take a closer look at this billboard!

How to take advantages of the 3D movies boom? Ask Le Specs! They styled up a new 3D glassees you get at 3d cinemas…and gave audience the opportunity to try on the original Le Specs design. Isn’t it a sort of ambush marketing? http://www.lespecs.com.au/

How to build brand awareness for Melani Publications…a sticker attack upon shampoo packs. The message: “In the toilet? Better read a book.”

We are very proud to share with all the fans today Peugeot’s new logo and brand platform in an exclusive unveiling. Visit the new Peugeot website, http://www.new-peugeot.com.

Japanese developers Qosmo Inc. and Teradadesign transformed the facade of building in Tokyo’s Tachikawa district into a giant QR Code and built a special iPhone app that allows users to access dynamic information related to the building’s goings on. “By reading the QR Code with your mobile device you will be taken to a site [...]

A new year has come! Advertising Agency: Futura2/2 , Skopje , Macedonia

Pallaudio is the new iPhone Apps we developed in partnership with mobisle. The app went in Top 25 just 4 days after the release. Soon I will explain the reasons why! Now watch the video promoting Pallaudio! Best iPhone apps at AppStoreHQ

Have you ever heard about “augmented reality” (AR)? Stay tuned and follow our posts! You coul begin this trip towards AR discovering “Fashionista” the new app created by Zugara that allows you to have a virtual dressing room via your laptop. Really cool! That’s right; you can actually take a picture of yourself in this [...]

Electric wires can be used as a perfect example of a…thick-set nose! That is what Saatchi & Saatchi of Indonesia thought in order to advertise the new Panasonic nose trimmer!

You come back home and you find a balloon that advert you how vulnerable your house is. This is the idea behind the direct marketing project that Philipp und Keuntje GmbH Hamburg (Germany) developed for advertise Chubb Nord – Alarm Security System. …but how did they put the balloon in the houses? Watch the video [...]

To communicate the launch of Aqualia Anthiox, Vichy used a micro-marketing strategy. Aqualia Anthiox is a moisturizing, antioxidant and pro-youthfulness treatment. The action took place in Rome and Milan; the target are young and  well off women,   with particular life and consumer styles. Some clear plastic bags have been distributed in areas where the target audience [...]

October, 31 2009. The famous Irish beer, Guinness (we described its brand experience strategy),  is the main character of a simple, but sharp  initiative. It happened during Halloween night in a Bucarest’s pub, in Romania. Each pint of draft beer was waited on with coasters  representing the black shadow of the glass, that was transformed [...]

Gap upsets shopping…and turns reality upside down! Sprize is the new loyalty program that allows shoppers to buy clothing at full price and receive automatic credits should it go on sale any time in the following 45 days. In order to advert it, Gap created a striking setting by flipping cars, mannequins and hot dog [...]

Is advertising dying? It’s certainly fashionable to say so. Conventional wisdom holds that traditional media’s grip on consumers continues to slip as they increasingly turn to the internet and their peers for entertainment and purchasing recommendations. In FEED, a new report by Razorfish, they found that digital brand experiences are having an inordinate sway on [...]