No-one think about it, but the highest relevance medium is Euro banknote. That’s why Volkswagen utilized it in order to advertise the ultimate BlueMotion vehicles: they stamped 5.000 Euro banknotes with the VW’s logo and visualized how far you can drive for the banknote’s value. For a little investments they’ve catch the attention of 50.000 [...]

To communicate the new opening of Primadonna shoes store in Rome, Tom, advertising agency based in Bari (ITALY), set up a guerrilla marketing campaign. Do you remeber Cinderella? But now we are in Rome, in 2009, the crowd is walking through Via del Corso. Who will be the new princess? Good action guys! Click on [...]

Consoliamoci con un po’ di sano advertising. [youtube=http://it.youtube.com/watch?v=-7ALKTwATjc] [youtube=http://www.youtube.com/watch?v=vWyy3tM2C0o]