Zebra crossings are utilized in two different ambient marketing projects; in the first one, they become similar to a digestive system (for Saltín Noel crackers) while in the second one, they show the “after” an orthodontic cure! It really catches the attention!

London,  November 2009_This is the ambient marketing action of AKQA agency to communicate the new Panasonic’s optical zoom.  The idea is very simple: the agency has made bigger some little objects.  The installations have been realized by five artists and represent giant  forms in the most famous places of the city (Tower Bridge, Hide Park,etc..). [...]

The elevators are often used to promote brand and products. In this the elevator is used to promote  sabina stobrawe’s lawyers office Funny idea for a sad moment of the life!! Advertising Agency: g k k DialogGroup, Frankfurt, Germany via

Dublin,November 24,2009. For solving the problem of the ugly, indelible and numerous chewing gums of Dublin’s streets, the  Pubblicis QMP has realized an ambient marketing action in the streets of the city. Hundreds of shoes have been stuck at the fake chewing gums on the platforms, to make aware the passers-by. The message is. “Gum. [...]

Dusseldorf, on 26 November 2009_An ambient marketing action to promote Toppits, the  freshness-saving plastic wrap!! Look!

OIM, International Organization for Migration, and McCann Kenya set up this new ambient advertising campaign to raise awareness on Human Traffick. via

November 2009, Rio de Janeiro. The adv campaign for the launch of “2012″ movie has been declined in different countries. Here we are in Brasil, where to promote the last years most expected “disaster movie”, in the Copacabana’s underground ha been simulated a real flooding… Good idea!

Gap upsets shopping…and turns reality upside down! Sprize is the new loyalty program that allows shoppers to buy clothing at full price and receive automatic credits should it go on sale any time in the following 45 days. In order to advert it, Gap created a striking setting by flipping cars, mannequins and hot dog [...]

Qual è il brand che ti fa diventare più sexy? Beh…se sei un maschietto di sicuro ti verrà in mente AXE…e le sue pubblicità. Ecco una carrellata di pubblicità sexy! Partitiamo dall’ormai celebre Mmmousepad…realizzato per Axefantasy.com a Dubai. E poi…quale migliore messaggio da dare ai maschietti, se non quello di far vivere loro un’esperienza indimenticabile nell’AXE [...]