October, 31 2009. The famous Irish beer, Guinness (we described its brand experience strategy),  is the main character of a simple, but sharp  initiative. It happened during Halloween night in a Bucarest’s pub, in Romania. Each pint of draft beer was waited on with coasters  representing the black shadow of the glass, that was transformed [...]

By TBWA/Media Arts Lab 396,815 current week views

Rona recycles paint…yeah that’s it! This is a good example about how to use collaborative marketing (if apple agreed the strategy) or how to use unconventional advertising! Rona uses an Ipod billboard to communicate its message. Really good.. via

Parlare di Apple è sempre “alternativo”. Alternativo come il suo inizio…alternativo a tutto quello che già esisteva… Alternativo è di sicuro lì’approccio che la Apple ha sempre avuto con la pubblicità…con quella tradizionale. basti pensare al primo spot “1984″ andto in onda 1 sola volta durante il SuperBowl (ma non ne siamo poi così certi…). [...]