A special kiosk for the fitting room was installed at the flagman Topshop store in Moscow at the shopping centre European, 5-8 May 2011. The virtual fitting room is built on the most sophisticated technologies: augmented reality and Microsoft Kinect. Augmented reality allows the customers to select a garment off the rack without having to [...]

The augmented reality has already been utilized in many advertising campaigns (for example by Toyota, Lego, Mini, Kellogs, General Electrics, Adidas). Because of its utility, its strong emotional impact and the continous improvement of technologies, the augmented reality will spread quickly till to become iper-augmented reality so redefining the entire role of branding even when [...]

Even porno industry discovers Augmented reality, as demonstrates for example this site: www.ipinkvisualpass.com/ar/ Here’s Pink Visual’s Amanda Cory explaining the potential of such application Here another video: dont’worry, it’s chaste…

Mini’s non conventional campaigns keep on surprising. At the beginning the augmented reality! in the 2009 in the german website of Mini was realized an application with the augmented model of the car. Watch the video: And now? In the days after Christmas holidays the rubbish bins are full of gift boxes, you know. If [...]

Since february 2010 Adidas will launch new sneakers for men with five different models for 65-95 dollars. The particularity is the tongue, on wich there will be a code to insert on line to play in augmented reality (for example at skateboard or star wars). Therefore the sneaker will function as a joystick. Really unconventional! [...]

Japanese developers Qosmo Inc. and Teradadesign transformed the facade of building in Tokyo’s Tachikawa district into a giant QR Code and built a special iPhone app that allows users to access dynamic information related to the building’s goings on. “By reading the QR Code with your mobile device you will be taken to a site [...]

Thanks to the ““Boss Black Magic Experience”, during the last Christmas holidays the customers of the Hugo Boss shop in Sloan Square (London) enjoyed themselves by sorting special cards good for activate an application of virtual blackjack to be played inside the shop, with the chance to win a special 250 pounds voucher. That’s the [...]

Have you ever heard about “augmented reality” (AR)? Stay tuned and follow our posts! You coul begin this trip towards AR discovering “Fashionista” the new app created by Zugara that allows you to have a virtual dressing room via your laptop. Really cool! That’s right; you can actually take a picture of yourself in this [...]