Everyday an onion’slice…

January 10th, 2010 by MASPY | 2 Comments

Everyday an onion'slice...

Could you cut an onion in 365 equal slices and use it for a calendar? You can with the Wüsthof knives! The tear-off calendar reminds to customers what is  the most durable and sharp knife, day after day!


A thief in the home? No, it’s advertising!

November 19th, 2009 by MASPY | No Comments

A thief in the home? No, it's advertising!

You come back home and you find a balloon that advert you how vulnerable your house is. This is the idea behind the direct marketing project that Philipp und Keuntje GmbH Hamburg (Germany) developed for advertise Chubb Nord – Alarm Security System. …but how did they put the balloon in the houses? Watch the video [...]


Look at the new Golf GTI Shopping Bag!

November 10th, 2009 by MASPY | No Comments

Look at the new Golf GTI Shopping Bag!

We talked about new Golf GTI iPhone Apps strategy, and in order to increase the new car visibility at the Paris Motor show, Volkswagen gave all visitors a funny eyed-catching bag. It surely was a successful campaign: VW corner was overcrowded and many visitors kept the bag even after the show! This is not the [...]