January 10th, 2010 by MASPY | 2 Comments

Could you cut an onion in 365 equal slices and use it for a calendar? You can with the Wüsthof knives! The tear-off calendar reminds to customers what is the most durable and sharp knife, day after day!
November 19th, 2009 by MASPY | No Comments

You come back home and you find a balloon that advert you how vulnerable your house is. This is the idea behind the direct marketing project that Philipp und Keuntje GmbH Hamburg (Germany) developed for advertise Chubb Nord – Alarm Security System. …but how did they put the balloon in the houses? Watch the video [...]
November 10th, 2009 by MASPY | No Comments

We talked about new Golf GTI iPhone Apps strategy, and in order to increase the new car visibility at the Paris Motor show, Volkswagen gave all visitors a funny eyed-catching bag. It surely was a successful campaign: VW corner was overcrowded and many visitors kept the bag even after the show! This is not the [...]