October, 31 2009. The famous Irish beer, Guinness (we described its brand experience strategy),  is the main character of a simple, but sharp  initiative. It happened during Halloween night in a Bucarest’s pub, in Romania. Each pint of draft beer was waited on with coasters  representing the black shadow of the glass, that was transformed [...]

Is advertising dying? It’s certainly fashionable to say so. Conventional wisdom holds that traditional media’s grip on consumers continues to slip as they increasingly turn to the internet and their peers for entertainment and purchasing recommendations. In FEED, a new report by Razorfish, they found that digital brand experiences are having an inordinate sway on [...]