In order to make the youth Australian understand that talking at the phone while driving is dangerous, VicRoads developed a driving game. People can wirelessly connect with a big screen and use the iPhone like a steering wheel. While driving, they receive a call and if they answer it, VicRoads generates an automatic message warning [...]

November, 2009 – Who has never written a sign or a comment on the pluster of somebody? Maybe one of the few places where one can write and draw freely. Sharpie, an indelible drawing pens company, has realized some digital and interactive posters where the passer-by can sign up or write a message on the [...]

How to engage people…the Casinos & hotels firm of Las Vegas tests an interactive advertising. Watch the video!