December 5th, 2009 by MASPY | No Comments
This is a very interesting viral made for City Harvest. The purpose is to say that with the amount of food wasted in New York City every year, you could help 260.000 poor people. The viral is a mix between a real iPhone video and a graphic photomontage. Really impressive! Agency: Draft FCB via
November 25th, 2009 by MASPY | No Comments
In order to make the youth Australian understand that talking at the phone while driving is dangerous, VicRoads developed a driving game. People can wirelessly connect with a big screen and use the iPhone like a steering wheel. While driving, they receive a call and if they answer it, VicRoads generates an automatic message warning [...]
October 29th, 2009 by admin | No Comments
Live in Times Square. Draw on a billboard with the new Prius iPhone app. As part of its effort to launch the new Prius iPhone app (available for free on iTunes) Saatchi & Saatchi L.A. conceived this stunt that allows people to draw on the Reuters billboard in Times Square. The event ran through a [...]
October 24th, 2009 by admin | No Comments
We talked about iPhone Apps in advertising and we will launch our white papers in next days. iPhone Apps are getting more and more important in adv mix. And this is happening because of their appeal on iPhone users. 50 million of users (iPhone and iPod Touch) always connected and looking for games or utilities. [...]
October 23rd, 2009 by admin | 3 Comments
Volkswagen of America is launching the newest-generation GTI exclusively on an iPhone app, a cost-efficient approach the automaker said is a first for the industry. They decide to create a virtual show room on the Real Racing GTI game, available on iPhone and iPod Touch. The novel is that this is the first time a [...]
October 23rd, 2009 by admin | 2 Comments
Since april 2008 (opening of App Store) the number of iPhone Apps has been growing day after day. Now marketers begin to use them in advertising plans. There are different ways to set up an adv campaign by iPhone Apps that we will decribe in our next white paper (sign up here to receive it [...]
October 23rd, 2009 by admin | 1 Comment
App-vertising begins to be a must-have in advertising mix. We will focus on this new kind of adv in next days..find out our white papers. But now, I want to introduce you the new App for NikeID. Download the app on your iPhone, point and shoot everyday objects for color inspiration and the app will [...]
