This is a very interesting viral made for City Harvest. The purpose is to say that with the amount of food wasted in New York City every year, you could help 260.000 poor people. The viral is a mix between a real iPhone video and a graphic photomontage. Really impressive! Agency: Draft FCB via

Viral turns in live-streaming thank to Viral factory! In order to advertise Skype’s cheap tariff, the famous English agency found a remote phone box in the wilds of southern Spain and convinced the young polyglot Rod Cavazos to camping there and answering the phone! You can phone Rod until the 10th of December and even [...]

Electric wires can be used as a perfect example of a…thick-set nose! That is what Saatchi & Saatchi of Indonesia thought in order to advertise the new Panasonic nose trimmer!

In order to make the youth Australian understand that talking at the phone while driving is dangerous, VicRoads developed a driving game. People can wirelessly connect with a big screen and use the iPhone like a steering wheel. While driving, they receive a call and if they answer it, VicRoads generates an automatic message warning [...]

Freeway (Uruguai’s main young targeted magazine) and BIC created the first ad that doesn’t end when you turn the page! All the illustration and articles in the mag were drawn using the BIC pen (with the exception of the other ads) and so the whole magazine turned out to be an advertising campaign! Is there [...]

To communicate the launch of the new independent publishing house Florilegio Imprinting, OOCL (creative agency based in Rome) set up a guerrilla marketing campaign focused on a Book Crossing action. An actor was sent in 19 media agencies to deliver the message of the campaign: “My ideas are naked, my talent protected”. The city of [...]

To communicate the new opening of Primadonna shoes store in Rome, Tom, advertising agency based in Bari (ITALY), set up a guerrilla marketing campaign. Do you remeber Cinderella? But now we are in Rome, in 2009, the crowd is walking through Via del Corso. Who will be the new princess? Good action guys! Click on [...]

OGNI COSA HA BISOGNO DI UNA SECONDA CHANCE! Stimolare la raccolta differenziata…ogni volta che un rifiuto viene gettato nello speciale raccoglitore, l’immagine viene visualizzata…bello!   fonte: newcreatives.com