In order to promote the new Alfaromeo’s  MiTo GPL Turbo 120CV, Fabbricavirali (Milan) organized a special concert: Schola Cantorum S. Maria degli Angeli’s chorus sang the Mozart’s Requiem Dies Irae after they inhaled helium! The tagline is easy (Play with gas) and the viral video is really funny! Watch the video!

The new S60 Volvo will be kept under wraps until 2010 (it will be launched at the Genevra Motor show). But now you can imagine it thanks to a very special preview: a painting by Esref Armagan. The Turkish artist, blind since birth, is famous for his ability to capture the right perspective of object [...]

The new Campaign by cheese producer Tnuva in Israel. The message: “Privus Bulgarian Cheese” now exists in a smaller package, too. So the agency decided to create small amazing bus stops. The media become the message! The original layout was done in Hebrew, to be shown there only. Advertising Agency: GITAM/BBDO, Israel

Pretty idea to commnicate Canal Plus offer in France. 3.000 special flyer (featuring a mouse hole) were placed at 3.000 doors, to launch coming Ratatouille animation movie. Our source report an extra-ordinary result: 843 new customers for Canal Plus, that means a full cost of 25 cents per customer. Really great! That’s unconventional advertising. via

No-one think about it, but the highest relevance medium is Euro banknote. That’s why Volkswagen utilized it in order to advertise the ultimate BlueMotion vehicles: they stamped 5.000 Euro banknotes with the VW’s logo and visualized how far you can drive for the banknote’s value. For a little investments they’ve catch the attention of 50.000 [...]

Feet on head is “the condition where runners grows actual feet on their head”. And runners can only cure themselves wearing a pair of New Balance, in order to run easy and without think about any feet’s damage (Think about your run, not your feet is the headline). This is a funny and engaging viral [...]

Heineken is “made to entertain” with party (Heineken Halloween Night), soccer (UEFA Champions League) and music (Haineken Jammin’ Festival). “Are you still with us?” is the last campaign’s head, which includes spots, a Facebook’s application with a test and a programme on Radio Deejay in which they reproach boys who choose their girlfriend or their [...]

Già sembra proprio una scelta azzeccata…alternative! Sensibilizzare il pubblico e comunicare l’apertura della nuova centrale eolica Lake Vänern con delle istallazioni billboard nel territorio svedese. la creatività è dell’agenzia Clara. “The power of Lake Vänern’s winds will soon reach the town. We’re now building the Vänern Wind Farm, which will bring nice green energy to [...]