(Italiano) Walls are Dancing. Dietro le quinte c’è Dulux Valentine…

To communicate that Canesten is the best solution for athlete’s foot, MARK BBDO (Slovakia) decided to set up a murales-stickers campaign. The symptoms of athlete’s foot are itchy feet and flaked skin. So they used walls in town with shattered plaster and places with scratched surface where they drew the outline of a foot and [...]

Soup Giant Will Use Times Square Billboard to Display Size of Its Goods as Part of ‘Slurp’ Campaign. The agency BBDO (New York) decided to use a chicken-noodle-soup billboard in Times Square portraying a 54-foot noodle emerging from the bowl while a mannequin in a red-and-white shirt appears to be slurping it from a window [...]

Quando Deadline Express Courier ti dà una scadenza…la rispetta! WHEN WE GIVE YOU A TIME, WE MEAN IT. E per comunicare la puntualità del corriere, l’agenzia Colenso BBDO di Auckland (New Zealand) realizza un billboard particolare….”questo messaggio si autodistruggerà entro…” un timer! Al termine del conto alla rovescia….l’esplosione! PUNTUALE COME DAEDLINE EXPRESS COURUIER. Molto carina….

Sort Your Head Out! ….come? Col il Large Mc Coffee! Per l’agenzia DDB Stockholm l’outdoor diventa interattivo: un grosso puzzle per coinvolgere i clienti e comunicare il nuovo coffee large a solo 1 euro!