Perhaps only a provocation. But after all stupid is the word we use to reject what is original and genuine. “Stupid” is having courage to risk and thinking in innovation, even if this is dangerous. Word-of Diesel, that has been so stupid to think to sell new jeans looking seond-hand and used. And look what [...]

Mini’s non conventional campaigns keep on surprising. At the beginning the augmented reality! in the 2009 in the german website of Mini was realized an application with the augmented model of the car. Watch the video: And now? In the days after Christmas holidays the rubbish bins are full of gift boxes, you know. If [...]

Ancora un esempio di Street & Zebra Crossing Marketing. Questa volta è lo Zoo di Anversa ad essere pubblicizzato nelle strade cittadine. Il Messaggio recita: Here in the city the zoo is waiting for you. Azione carina e di impatto, come quasi tutte le azioni di zebra crossing…se non altro hanno degli effetti positivi sul [...]

Per comunicare il lancio della nuova Vespa S, l’agenzia Dentsu Canada sceglie lo street artist Dan Bergeron, che con ben 324 stencil ha decorato le strade canadesi di Montreal, Ottawa, Toronto, Calgary e Vancouver. Art-Marketing!