(Italiano) Strepitosa bambina coreografa…per Samsung!

(Italiano) Uniqlo Lucky Counter by Dentsu Tokyo

When a new brand has no history….

(Italiano) Carrelli in fuga a Roma…

Do you remember our focus on assvertising? This is a new kind of assvertising, a S&M one! To communicate the famous dutch S&M magazine MASSAD, famous pornstar Sofia Valentine spanked all the visitors of XXX parties with a special S&M gadget…. Agency: New Message Amsterdam, The Netherlands. via

The new adv campaign for Eastpack. In order to communicate the toughness of its products, Eastpack keeps its traditional claim “BUILT TO RESIST” in a very funny way. Choose your style! Watch now one of the movies. Visit www.iamthebag.com to choose your style!

Zero Emissions! Now is possible! Watch the video now! http://www.renault-ze.com/

Questa è la domanda ricorrente tra i blogger italiani (e non solo). Vi indico subito una prima opportunità per chi (come me) gestisce un blog dedicato alla pubblicità. In realtà la modalità di guadagno che vi illustrerò è indicata per qualsiasi tipologia di blog…l’importante è avere tanti visitatori! La premessa è che il potere dei [...]

The Art Directors Club just announced the winners of its 89th annual ADC Awards. BBDO, New York came out the top agency winner, taking three ADC Gold Cubes—all for the HBO “Imagine” campaign: a broadcast media innovation nod went to the The Affair and a collateral advertising and design gold cubes were given to the [...]

A great viral to protome the new italian eyewear brand: JUMPER-S. Watch the video now! Visit Jumper-s. seeding by TheViralFactory

A great viral by Fabbrica Virali (visita il sito) to communicate Vodafone Italia.

Puma’s sustainable alternative to cardboard boxes. Fuseproject just announced the release of Puma’s Clever Little Bag to replace the brand’s shoeboxes, kicking off Puma’s next phase in its sustainability program. The bag uses 65% less cardboard than the typical shoebox. Created out of non-woven mesh, the recyclable material requires less work and creates less waste. [...]

SKY HD surprises people…take a closer look at this billboard!

How to take advantages of the 3D movies boom? Ask Le Specs! They styled up a new 3D glassees you get at 3d cinemas…and gave audience the opportunity to try on the original Le Specs design. Isn’t it a sort of ambush marketing? http://www.lespecs.com.au/

How to build brand awareness for Melani Publications…a sticker attack upon shampoo packs. The message: “In the toilet? Better read a book.”

The new ad campaign by Viral Factory aims to promote the Earth Hour Day (https://www.myearthhour.org/welcome) on march 27th 2010. WWF, Hot Chip and The Viral Factory collaborated to produce LIGHTS OFF – THE FIRST VIDEO CONTROLLED BY YOUR LIGHT SWITCH. If you have a WEBCAM: The two storylines are controlled by the light switch in your room. The [...]

Perhaps only a provocation. But after all stupid is the word we use to reject what is original and genuine. “Stupid” is having courage to risk and thinking in innovation, even if this is dangerous. Word-of Diesel, that has been so stupid to think to sell new jeans looking seond-hand and used. And look what [...]

The augmented reality has already been utilized in many advertising campaigns (for example by Toyota, Lego, Mini, Kellogs, General Electrics, Adidas). Because of its utility, its strong emotional impact and the continous improvement of technologies, the augmented reality will spread quickly till to become iper-augmented reality so redefining the entire role of branding even when [...]

New year, new proverb? Why? Serviceplan has realized for AOK (a germany mediacal insurance group)this calendar.. An apple a day..keeps (always) the doctor away!

On the occasion of the 75th anniversary of its foundation, the common of Pontinia has realized a terroritorial and cultural marketing QR Code campaign. This initiative aims to inform and intrigue directly on the territory, by value added information relative to geographic contest you visit. Info: www.pontiniaweb.it/reloaded/ Video:

Even porno industry discovers Augmented reality, as demonstrates for example this site: www.ipinkvisualpass.com/ar/ Here’s Pink Visual’s Amanda Cory explaining the potential of such application Here another video: dont’worry, it’s chaste…

Mini’s non conventional campaigns keep on surprising. At the beginning the augmented reality! in the 2009 in the german website of Mini was realized an application with the augmented model of the car. Watch the video: And now? In the days after Christmas holidays the rubbish bins are full of gift boxes, you know. If [...]

Since february 2010 Adidas will launch new sneakers for men with five different models for 65-95 dollars. The particularity is the tongue, on wich there will be a code to insert on line to play in augmented reality (for example at skateboard or star wars). Therefore the sneaker will function as a joystick. Really unconventional! [...]

We are very proud to share with all the fans today Peugeot’s new logo and brand platform in an exclusive unveiling. Visit the new Peugeot website, http://www.new-peugeot.com.

Japanese developers Qosmo Inc. and Teradadesign transformed the facade of building in Tokyo’s Tachikawa district into a giant QR Code and built a special iPhone app that allows users to access dynamic information related to the building’s goings on. “By reading the QR Code with your mobile device you will be taken to a site [...]

A new year has come! Advertising Agency: Futura2/2 , Skopje , Macedonia

Zebra crossings are utilized in two different ambient marketing projects; in the first one, they become similar to a digestive system (for Saltín Noel crackers) while in the second one, they show the “after” an orthodontic cure! It really catches the attention!

Could you cut an onion in 365 equal slices and use it for a calendar? You can with the Wüsthof knives! The tear-off calendar reminds to customers what is  the most durable and sharp knife, day after day!

Pallaudio is the new iPhone Apps we developed in partnership with mobisle. The app went in Top 25 just 4 days after the release. Soon I will explain the reasons why! Now watch the video promoting Pallaudio! Best iPhone apps at AppStoreHQ

Dublin,November 24,2009. For solving the problem of the ugly, indelible and numerous chewing gums of Dublin’s streets, the  Pubblicis QMP has realized an ambient marketing action in the streets of the city. Hundreds of shoes have been stuck at the fake chewing gums on the platforms, to make aware the passers-by. The message is. “Gum. [...]