Apple falling

December 5th, 2009 by MASPY | No Comments

Apple falling

This is a very interesting viral made for City Harvest. The purpose is to say that with the amount of food wasted in New York City every year, you could help 260.000 poor people. The viral is a mix between a real iPhone video and a graphic photomontage. Really impressive! Agency: Draft FCB via


A funny chorus!

November 18th, 2009 by MASPY | No Comments

In order to promote the new Alfaromeo’s  MiTo GPL Turbo 120CV, Fabbricavirali (Milan) organized a special concert: Schola Cantorum S. Maria degli Angeli’s chorus sang the Mozart’s Requiem Dies Irae after they inhaled helium! The tagline is easy (Play with gas) and the viral video is really funny! Watch the video!


1000 phones play Tchaikovsky!

October 26th, 2009 by MASPY | No Comments

1000 phones play Tchaikovsky!

1000 phones synchronized and 53 different ringtone alerts to recreate a Tchaikovsky’s famous piece: that’s what Vodafone New Zeland organized to promote their call service. The result is fantastic! The viral suddenly gave its results, above all thanks to the making of section and the fact that you can also download the symphony and the [...]


AMREF Viral.

April 23rd, 2008 by nobrandagency | 1 Comment

[youtube=http://it.youtube.com/watch?v=wwbNKJq8_NQ] Un nuovo video on line per AMREF…l’associaizone che, ormai da 50 anni, gestisce progetti di soccorso e sviluppo sanitario e sociale in 14 Paesi dell’Africa Orientale, mostrandosi sempre puntuale all’appuntamento con le emergenze. Beh…potremmo farlo tutti…intanto facciamo una cosa…facciamolo diventare un viral!!! Riposta questo video sul tuo blog! al momento di questo post il [...]