We talked about new Golf GTI iPhone Apps strategy, and in order to increase the new car visibility at the Paris Motor show, Volkswagen gave all visitors a funny eyed-catching bag. It surely was a successful campaign: VW corner was overcrowded and many visitors kept the bag even after the show! This is not the [...]

No-one think about it, but the highest relevance medium is Euro banknote. That’s why Volkswagen utilized it in order to advertise the ultimate BlueMotion vehicles: they stamped 5.000 Euro banknotes with the VW’s logo and visualized how far you can drive for the banknote’s value. For a little investments they’ve catch the attention of 50.000 [...]

Volkswagen of America is launching the newest-generation GTI exclusively on an iPhone app, a cost-efficient approach the automaker said is a first for the industry. They decide to create a virtual show room on the Real Racing GTI game, available on iPhone and iPod Touch. The novel is that this is the first time a [...]