Nothing to hide
Alternate Reality Games in Advertising

Author: Francesco Colantonio
Language: English
Price: 3 €

ABSTRACT
Nothing to Hide White Paper describes an unconventional advertising campaign for EDOC Laundry Firm. They choose an ARG to communicate the brand. An Alternate-reality Game (ARG) is a cross media game that deliberately blurs the line between in-game experiences and the real world. Check it out!

________