Alternate Reality Games in Advertising White Papers

febbraio 9th, 2009  |  Published in E-book, Pubblicazioni

COVER-ARG-SMALL Nothing to hide
Alternate Reality Games in Advertising

Author: Francesco Colantonio
Language: English
Price: 3 €

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ABSTRACT
Nothing to Hide White Paper describes an unconventional advertising campaign for EDOC Laundry Firm. They choose an ARG to communicate the brand. An Alternate-reality Game (ARG) is a cross media game that deliberately blurs the line between in-game experiences and the real world. Check it out!

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