Book Crossing Strategy
marzo 11th, 2009 | Published in Guerrilla Marketing | 4 Comments
To communicate the launch of the new independent publishing house Florilegio Imprinting, OOCL (creative agency based in Rome) set up a guerrilla marketing campaign focused on a Book Crossing action.
An actor was sent in 19 media agencies to deliver the message of the campaign: “My ideas are naked, my talent protected”.
The city of Milan was invaded with books (a bookcrossing strategy), and now everyone knows about Florilegio Imprinting.
Attacco di Guerrilla alla sede di Repubblica - Milano
Advertising Agency: OOCL (Rome, Italy)
Creative Director: Francesco Colantonio, OOCL
Artworks: Niccolò Albani & Giuliano Sacco, OOCL-Plaingraph
Design Architect: Marco Lorio, OOCL
marzo 13th, 2009at %H:%M(#)
That’s pretty brilliant. As a marketing director myself I find extreme ad ideas like this really interesting.
marzo 14th, 2009at %H:%M(#)
Thank u eric! are u looking for a new ad agency?
http://www.oocl.it
marzo 21st, 2009at %H:%M(#)
That’s funny and a little sad. In Los Angeles (that’s where I live) there is more and more “sandwich” people with ads on their backs. Just like in 30′s.
marzo 21st, 2009at %H:%M(#)
Hi alexei, i took part in this advertising action and i tell you…it wasn’t sad…imagine: the delivery man went to 19 press agencies…he was introduced this way: at the receptions another person (me) ask for the director “there’s a gift for the director..but i have to give him personally”, so the director arrive…me:”there’s a gift for you, wait a moment, i’m going to take it outside”. And then SURPRISE. A strange man wearing that way…with a message and a real gift.
Could you imagine the faces of journalists?
Really there’s nothing sAD, just ADs.
thank u for your comment!