Prince looking for Primadonna
marzo 11th, 2009 | Published in Guerrilla Marketing | 3 Comments
To communicate the new opening of Primadonna shoes store in Rome, Tom, advertising agency based in Bari (ITALY), set up a guerrilla marketing campaign.
Do you remeber Cinderella? But now we are in Rome, in 2009, the crowd is walking through Via del Corso. Who will be the new princess?
Good action guys!
Click on continue to wacth the video!
marzo 13th, 2009at %H:%M(#)
Great video. I might have to steal this idea!
marzo 14th, 2009at %H:%M(#)
Very clever guerilla marketing campaign. I will add your site to my blog roll.
http://www.admonkey.org
marzo 14th, 2009at %H:%M(#)
thanx marc!
i’ll take a look at yours!