‘Special Reports’ Archives
Stop al traffico di essere umani! »
Novembre 2009. L'OIM, Organizzazione Internazionale per le Migrazioni, e McCann Kenya protagonisrti della campagna di sensibilizzazione sul traffico di esseri umani. L'azione di ambient marketing consiste in una finta apertura sul lato del bagagliaio di un autobus, rivelando una donna clandestina che fa capolino. Un'azione molto d'impatto [...]
Interactive Street Chalk at the Tour de France »
Lance Armstrong returns to the Tour de France this year, and this time he's brought a robot. Wieden + Kennedy, Portland, Nike and Armstrong's foundation for people affected by cancer, Livestrong, have created a robot that lets people from anywhere in the world chalk messages of inspiration, hope and encouragement directly on the course of the [...]
THE ELUSIVE COASTER »
Outdoor Lions > Bronze
EYE TRACKING ADVERTISING. »
A new kind of interactive advertsing. Outdoor Lions > Silver It Happens When Nobody is watching. An eye tracking camera animate the bilboard when people is looking at it.
Oasis. Dig Out Your Soul. »
Outdoor Lions > Gold Oasis taught over twenty NYC street-musicians unreleased songs from their album "Dig Out Your Soul." Those musicians took to the streets to perform the songs – weeks before the album launched. Acclaimed directors, The Malloys, documented the whole event.
Bleeding Billboard »
Claim: “Rain changes everything. Please, drive to the conditions". And when it rains, the billboard begin to bleed. Great idea! Agency: COLENSO BBDO Auckland via
CANNES LIONS 2009 – OUTDOOR WINNER »
The "Trillion Dollar Campaign" for the newspaper The Zimbabwean from TBWA Hunt Lascaris, Johannesburg, South Africa, plastered real Zimbabwean trillion-dollar banknotes onto billboards, murals and fliers, serving as a real-life symbol of the country's record inflation and economic collapse. The campaign ultimately aimed to raise awareness of [...]
What if we show how is life for a shelter dog? »
A Really tought ad. To raise awareness of shelter dog conditions TBWA (for adopcionpedigree) decided to set up a billboard stage showing the life of shelter dogs. Agency: TBWA/Frederick, Chile visit the web site adopcionpedigree.cl/
Wildlife: Fighting Urban Homelessness »
Earlier this month Holmes & Lee launched a pro bono campaign and CBS Outdoor donated the billboards for the Toronto campaign. Why? To raise awareness around the importance of preserving natural habitats. Each directs viewers to a website, reasonpartners.org, where they can learn more about how pollution and human behavior have [...]
