CHEIL per TESTO HomePlus. Winner at CAnnes2011

‘American Rom’ di McCann Erickson Bucarest.
A Cannes Lions 2011 vince 2 premi: Promo & Activation e Direct.

CANNES LIONS 2011 – PR Lions Winners

Segui l’evento live – dal 19 al 25 giugno

Outdoor Lions > Bronze

A new kind of interactive advertsing. Outdoor Lions > Silver It Happens When Nobody is watching. An eye tracking camera animate the bilboard when people is looking at it.

Outdoor Lions > Gold Oasis taught over twenty NYC street-musicians unreleased songs from their album “Dig Out Your Soul.” Those musicians took to the streets to perform the songs – weeks before the album launched. Acclaimed directors, The Malloys, documented the whole event.

The “Trillion Dollar Campaign” for the newspaper The Zimbabwean from TBWA Hunt Lascaris, Johannesburg, South Africa, plastered real Zimbabwean trillion-dollar banknotes onto billboards, murals and fliers, serving as a real-life symbol of the country’s record inflation and economic collapse. The campaign ultimately aimed to raise awareness of Zimbabwe’s suffering under the Mugabe regime and increase [...]