‘Cannes Lions’ Archives
THE ELUSIVE COASTER »
Outdoor Lions > Bronze
EYE TRACKING ADVERTISING. »
A new kind of interactive advertsing. Outdoor Lions > Silver It Happens When Nobody is watching. An eye tracking camera animate the bilboard when people is looking at it.
Oasis. Dig Out Your Soul. »
Outdoor Lions > Gold Oasis taught over twenty NYC street-musicians unreleased songs from their album "Dig Out Your Soul." Those musicians took to the streets to perform the songs – weeks before the album launched. Acclaimed directors, The Malloys, documented the whole event.
CANNES LIONS 2009 – OUTDOOR WINNER »
The "Trillion Dollar Campaign" for the newspaper The Zimbabwean from TBWA Hunt Lascaris, Johannesburg, South Africa, plastered real Zimbabwean trillion-dollar banknotes onto billboards, murals and fliers, serving as a real-life symbol of the country's record inflation and economic collapse. The campaign ultimately aimed to raise awareness of [...]
