Il connubio “arte e brand” è oramai la nuova frontiera “non convenzionale” per tutte le aziende che vogliono proporsi, coinvolgere e stupire, mantenendo un certo gusto artistico.
Scopri 3 esempi di Art-Advertising guarda il video di Phil Hansen all’opera!

L’agenzia Saatchi & Saatchi realizza la nuova campagna web di Renault per il lancio della New Mégane Sportour. Alla base dell’idea creativa c’è l’intenzione di dimostrare quanto spazio può contenere l’auto, una station wagon dal carattere sportivo. Il risultato è un’innovativa performance creativa per quanto riguarda il display advertising. La creatività è stata pianificata su [...]

Advertising Agency: DDB/Rapp, Melbourne, Australia via

Anche Ikea sembra attratta dalle nuove pubblicità interattive. Guarda il video!

By TBWA/Media Arts Lab 396,815 current week views

Catturare l’attenzione dei passanti…sempra essere diventato il passatempo preferito delle agenzie pubblicitarie. Guarda il video!

“Houston, we have a problem!” Ground control worked feverishly until one of the ground engineers realized that the AG-7 Space Pen Aldrin was carrying, could fit into the slot and trigger the contact. The rest is history. Even though Fisher never designed the AG-7 Space pen to save lives he did intend it to civilize [...]

A really cool mktg action! Spring Brewery…. “We’re looking for real events, so anything that is private and not-for-profit is fair game. Stuff like cottage weekends, unique weddings, stags, annual parties, theme parties, birthday parties, postgame pick-up hockey beers, or anything else you can think of. We’re pretty open as long as it’s not a [...]

The incredible live flash event which happened on July 17 in Piccadilly Circus (London). Starring: a flying spaceship and two bungee jumping elephants. The star: Samsung Jet phone.

Lance Armstrong returns to the Tour de France this year, and this time he’s brought a robot. Wieden + Kennedy, Portland, Nike and Armstrong’s foundation for people affected by cancer, Livestrong, have created a robot that lets people from anywhere in the world chalk messages of inspiration, hope and encouragement directly on the course of [...]

Bella idea di EL LABORATORIO SPRINGER & JACOBY for BWIN. Scatta subito la telefonata!!! Outdoor Lions > Bronze GO TO LA PORRA

Outdoor Lions > Bronze

A new kind of interactive advertsing. Outdoor Lions > Silver It Happens When Nobody is watching. An eye tracking camera animate the bilboard when people is looking at it.

Outdoor Lions > Gold Oasis taught over twenty NYC street-musicians unreleased songs from their album “Dig Out Your Soul.” Those musicians took to the streets to perform the songs – weeks before the album launched. Acclaimed directors, The Malloys, documented the whole event.

Outdoor Lions > Winners > GOLD Really a great idea. involve people/customers to share a brand billboard. The Campaign won a gold at Cannes Lions 2009. view the full gallery! The campaign for the discount beer began in April 2008, with 106 billboards throughout southern Ontario that were only partially complete. The words “Help us [...]

Claim: “Rain changes everything. Please, drive to the conditions”. And when it rains, the billboard begin to bleed. Great idea! Agency: COLENSO BBDO Auckland via

Gold at Cannes Lions 2009. To promote the new episodes of Big Love show, the street of NYC and LA were invaded by audio mural installations featuring everyday people with jacks on their head. You could plug in your headphone and hear their secrets… You can try it at www.bigloveinstallation.com Agency: BBDO New York

The “Trillion Dollar Campaign” for the newspaper The Zimbabwean from TBWA Hunt Lascaris, Johannesburg, South Africa, plastered real Zimbabwean trillion-dollar banknotes onto billboards, murals and fliers, serving as a real-life symbol of the country’s record inflation and economic collapse. The campaign ultimately aimed to raise awareness of Zimbabwe’s suffering under the Mugabe regime and increase [...]

Yes, I think you remember my last post about UNIQLO Tokyo Fashion Map. Maybe I forgot this new one…no doubt about it. UNIQLO on line projects are really unconventional. visit http://www.uniqlo.com/calendar/ via

At a set time, twice a day, the hands of these clock mechanisms come together and align to form a sentence, delivering the following message: “Every 12 hours in Africa, over 2000 people die from AIDS because they have no access to care.” In Africa, more than 1600000 million people die from AIDS each year [...]

Live an unforgetable experience. Yeah, that’s all you need…to try a new product and talk about it. This unconventional promotion by Cafe Crown for students was set up by  Youth Republic (Istanbul, Turkey). “Cafe Crown reaches you even if you are on the fifth floor: Cafe Crown distribution from dormitory windows.” visit YouthRepublic web site

Yeah, I’m talking about a brilliant team, called CURB. Based in London, naturally. I wrote other articles about this really-creative agency from UK…do you remember snow advertising?

How to introduce the new Parka by Uniqlo? What about creating a complete map of Tokyo (thanks to Google Maps) showing 1000 different people wearing a Parka and 1000 different fashion looks? Very very cool idea! enjoy it at: http://www.uniqlo.com/uniqlo1000/map/

Quando si dice creatività…. Questo è il nuovo sito dell’agenzia Boone Oakley. Tutto fatto su youtube! Chiaramente è un biglietto da visita molto creativo, ma una versione web e mobile del sito dovrebbero comunque essere disponibili! Bella idea!!

A Really tought ad. To raise awareness of shelter dog conditions TBWA (for adopcionpedigree) decided to set up a billboard stage showing the life of shelter dogs. Agency: TBWA/Frederick, Chile visit the web site adopcionpedigree.cl/

How to innovate a traditional banner…. The PC character attempts to booby trap a banner ad that contains a quote from PC Mag praising Apple’s iLife suite. via

Rona recycles paint…yeah that’s it! This is a good example about how to use collaborative marketing (if apple agreed the strategy) or how to use unconventional advertising! Rona uses an Ipod billboard to communicate its message. Really good.. via