A new kind of interactive advertsing. Outdoor Lions > Silver It Happens When Nobody is watching. An eye tracking camera animate the bilboard when people is looking at it.

Outdoor Lions > Gold Oasis taught over twenty NYC street-musicians unreleased songs from their album “Dig Out Your Soul.” Those musicians took to the streets to perform the songs – weeks before the album launched. Acclaimed directors, The Malloys, documented the whole event.

Outdoor Lions > Winners > GOLD Really a great idea. involve people/customers to share a brand billboard. The Campaign won a gold at Cannes Lions 2009. view the full gallery! The campaign for the discount beer began in April 2008, with 106 billboards throughout southern Ontario that were only partially complete. The words “Help us [...]

Gold at Cannes Lions 2009. To promote the new episodes of Big Love show, the street of NYC and LA were invaded by audio mural installations featuring everyday people with jacks on their head. You could plug in your headphone and hear their secrets… You can try it at www.bigloveinstallation.com Agency: BBDO New York

The “Trillion Dollar Campaign” for the newspaper The Zimbabwean from TBWA Hunt Lascaris, Johannesburg, South Africa, plastered real Zimbabwean trillion-dollar banknotes onto billboards, murals and fliers, serving as a real-life symbol of the country’s record inflation and economic collapse. The campaign ultimately aimed to raise awareness of Zimbabwe’s suffering under the Mugabe regime and increase [...]