Bella idea di EL LABORATORIO SPRINGER & JACOBY for BWIN. Scatta subito la telefonata!!! Outdoor Lions > Bronze GO TO LA PORRA

Outdoor Lions > Bronze

A new kind of interactive advertsing. Outdoor Lions > Silver It Happens When Nobody is watching. An eye tracking camera animate the bilboard when people is looking at it.

Outdoor Lions > Gold Oasis taught over twenty NYC street-musicians unreleased songs from their album “Dig Out Your Soul.” Those musicians took to the streets to perform the songs – weeks before the album launched. Acclaimed directors, The Malloys, documented the whole event.

Outdoor Lions > Winners > GOLD Really a great idea. involve people/customers to share a brand billboard. The Campaign won a gold at Cannes Lions 2009. view the full gallery! The campaign for the discount beer began in April 2008, with 106 billboards throughout southern Ontario that were only partially complete. The words “Help us [...]

Claim: “Rain changes everything. Please, drive to the conditions”. And when it rains, the billboard begin to bleed. Great idea! Agency: COLENSO BBDO Auckland via

Yes, I think you remember my last post about UNIQLO Tokyo Fashion Map. Maybe I forgot this new one…no doubt about it. UNIQLO on line projects are really unconventional. visit http://www.uniqlo.com/calendar/ via

At a set time, twice a day, the hands of these clock mechanisms come together and align to form a sentence, delivering the following message: “Every 12 hours in Africa, over 2000 people die from AIDS because they have no access to care.” In Africa, more than 1600000 million people die from AIDS each year [...]

Live an unforgetable experience. Yeah, that’s all you need…to try a new product and talk about it. This unconventional promotion by Cafe Crown for students was set up by  Youth Republic (Istanbul, Turkey). “Cafe Crown reaches you even if you are on the fifth floor: Cafe Crown distribution from dormitory windows.” visit YouthRepublic web site

Yeah, I’m talking about a brilliant team, called CURB. Based in London, naturally. I wrote other articles about this really-creative agency from UK…do you remember snow advertising?

How to introduce the new Parka by Uniqlo? What about creating a complete map of Tokyo (thanks to Google Maps) showing 1000 different people wearing a Parka and 1000 different fashion looks? Very very cool idea! enjoy it at: http://www.uniqlo.com/uniqlo1000/map/

Quando si dice creatività…. Questo è il nuovo sito dell’agenzia Boone Oakley. Tutto fatto su youtube! Chiaramente è un biglietto da visita molto creativo, ma una versione web e mobile del sito dovrebbero comunque essere disponibili! Bella idea!!

A Really tought ad. To raise awareness of shelter dog conditions TBWA (for adopcionpedigree) decided to set up a billboard stage showing the life of shelter dogs. Agency: TBWA/Frederick, Chile visit the web site adopcionpedigree.cl/

How to innovate a traditional banner…. The PC character attempts to booby trap a banner ad that contains a quote from PC Mag praising Apple’s iLife suite. via

Rona recycles paint…yeah that’s it! This is a good example about how to use collaborative marketing (if apple agreed the strategy) or how to use unconventional advertising! Rona uses an Ipod billboard to communicate its message. Really good.. via

To communicate the movie “The Water Horse: Legend of the Deep” a 18meter high monster appeared in Tokyo Bay. When  Disney World Technology meets Guerilla Marketing, the impact is extreme.

To promote Law&Order Tv Series an interrogation was set up using a traditional maxi-billboard. Agency: Colenso BBDO, Auckland

Take off your clothes and start dreaming… The clothes in front of the billboard were constantly “updated” during the campaign period. A good example of a conventional advertising working unconventionally. Advertising Agency: TBWA\OSLO, Norway

In april 2009 the new Lancia Delta with a green but extreme powerful 1.8 litre Biturbo 200HP engine was launched. For about an hour, 200 horses showed up in the city of Amsterdam as an huge cavalry. The campaign was also integrated with a QR code strategy. QR Code

I read this post at Campaignlive.co.uk. Are you ready to become nostalgic! The top funny is the John West Salmon bear ads, one of two in the list to come from the combination of Paul Silburn and Danny Kleinman. The ad became so popular that it turned into one of the world’s first internet virals.    [...]

They Really touch your heart! Greg Pike and his friends Booger, Kitty and Mousey invites you to donate to PEACE at http://www.bestpeacesign.com/ IF THEY CAN DO IT, WHY CAN’T WE?  continue for italian version

Le nuove pubblicità nelle toilette sono davvero “sticky”!

We talked about self marketing strategies…do you remember my 16di16 strategy? Now someone has the same idea to find a nice job. I think it’s a really cool idea… Just enjoy the TUBE QUIZ! It’ll lead you to a Viral CV…

To communicate the launch of the new independent publishing house Florilegio Imprinting, OOCL (creative agency based in Rome) set up a guerrilla marketing campaign focused on a Book Crossing action. An actor was sent in 19 media agencies to deliver the message of the campaign: “My ideas are naked, my talent protected”. The city of [...]

To communicate the new opening of Primadonna shoes store in Rome, Tom, advertising agency based in Bari (ITALY), set up a guerrilla marketing campaign. Do you remeber Cinderella? But now we are in Rome, in 2009, the crowd is walking through Via del Corso. Who will be the new princess? Good action guys! Click on [...]

To communicate the new project Florilegio Imprinting, a 12 book collection by young authors, a guerrilla marketing is set up in the city of Milan (Italy). An actor was sent in 19 media agencies to deliver the message of the campaign: “My ideas are naked, my talent protected”. Milan was invaded with books (a bookcrossing [...]

GET THE NATIVE TONGUE! Nuovi mezzi per comunicare i corsi di lingua della Korea University…creativita’ di Diamond Ogilvy (Seoul).   via

Nothing to hide Alternate Reality Games in Advertising Author: Francesco Colantonio Language: English Price: 3 € ABSTRACT Nothing to Hide White Paper describes an unconventional advertising campaign for EDOC Laundry Firm. They choose an ARG to communicate the brand. An Alternate-reality Game (ARG) is a cross media game that deliberately blurs the line between in-game [...]

The new Privacy Filter by 3M. Agency: Cozum, Istanbul

This time I cannot comment the action, ’cause it’s mine! Do you think looking for your favourite job is impossible? maybe..but we must try! How can I join Leagas Delaney? Well, I think the best thing to do is to set up a real advertising campaign…the product to promote? MYSELF!