maggio 8th, 2009 by admin | 1 Comment

To promote Law&Order Tv Series an interrogation was set up using a traditional maxi-billboard. Agency: Colenso BBDO, Auckland


Piss Screen

marzo 20th, 2009 by admin | 1 Comment

Piss Screen

Le nuove pubblicità nelle toilette sono davvero “sticky”!


Alternate Reality Games in Advertising White Papers

febbraio 9th, 2009 by admin | No Comments

Alternate Reality Games in Advertising White Papers

Nothing to hide Alternate Reality Games in Advertising Author: Francesco Colantonio Language: English Price: 3 € ABSTRACT Nothing to Hide White Paper describes an unconventional advertising campaign for EDOC Laundry Firm. They choose an ARG to communicate the brand. An Alternate-reality Game (ARG) is a cross media game that deliberately blurs the line between in-game [...]


POLAROID: instant images

aprile 4th, 2007 by admin | 1 Comment

A new guerrilla campaigbn for Polaroid. Agency: Santa Clara, São Paulo, Brasile