Outdoor Lions > Winners > GOLD Really a great idea. involve people/customers to share a brand billboard. The Campaign won a gold at Cannes Lions 2009. view the full gallery! The campaign for the discount beer began in April 2008, with 106 billboards throughout southern Ontario that were only partially complete. The words “Help us [...]

Take off your clothes and start dreaming… The clothes in front of the billboard were constantly “updated” during the campaign period. A good example of a conventional advertising working unconventionally. Advertising Agency: TBWA\OSLO, Norway